Importaco relies on specialization to lead the nut and dried fruit market

19 Jan, 2021


Importaco, has set the objective of growing in the food business by product specialization. A challenge in the search of the integration of customer’s expectations throughout the value chain to make every process client-satisfaction oriented. While also growing in the international market, having an even bigger presence in several countries.

Founded in 1940 by businessman Francisco Pons Martí, the company Headquarters are settled in Beniparrell, Valencia. Importaco develops its activities in the food sector commercializing nuts and dried fruits, snacks and seeds. Besides, it is a Mercadona supplier and it has a natural mineral waters branch embracing brands Agua de Cortes, Agua de Bronchales, AguaDoy, Font S’Aritja and Font des Teix.

One of the most important family businesses in Valencia consolidated sales for €584.5M in 2019, providing an annual 8% increase. In Summer 2020 Importaco bought a 51% stake in italian company Besana aiming to create a European leader in natural food products and to consolidate its international business. This deal allowed Importaco to gain a competitive advantage in the european market, reaching markets in the UK, Italy, Belgium, Germany, France, Poland and Scandinavia, and the group employs 1,950 workers in 17 production centers.

The strong group created, despite the good annual results, is working towards specialized production to keep on this growth path. Clearly betting on differentiation, as stated on the 2019-2021 Strategic Plan, and focusing on digital transformation and sustainability commitments. Therefore, Importaco is aiming to create a company ready to anticipate clients expectations.

“The specialization process has developed naturally and we have been working on it for years. Thanks to the professionalism of the whole team, we are capable of integrating in the value chain what our clients request. I’m fully convinced that thanks to this model we will be able to create an agile company, generating a bigger knowledge base” explained Toño Pons, president of the company.

News published in Valencia Plaza.

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